Michael Chugg

Chugg Entertainment

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A pioneer of the Australian music industry, Michael Chugg has garnered a reputation both locally and internationally as one of the country’s most prominent music promoters and is a name synonymous with some of biggest tours to have come through Australia and New Zealand over the past 50 years.

Chugg’s foray into the music industry began in his hometown of Launceston, Tasmania in 1962, where he cut his teeth running dances and managing bands, before co-founding the Frontier Touring Company with Michael Gudinski and Phil Jacobsen in 1978. Frontier became the biggest promoter in Australia at the time, touring the likes of Frank Sinatra, Kylie Minogue, Madonna, Guns N’ Roses, Bob Dylan, Neil Young and more.

Michael Chugg has toured some of the biggest local and international artists in the world and has picked up numerous industry accolades along the way. He has been named as Pollstar’s International Promoter of the Year four times, has twice picked up the Best Promoter gong at the International Live Music Conference, and has a multitude of Billboard Awards, Helpmann Awards, Country Music Awards, Musexpo Awards and more under his belt. In June 1998, Michael was appointed a Member of the Order of Australia in recognition of his contribution to the Australian music industry. In April, Pollstar announced that Chugg Entertainment was Australia’s highest-selling promoter for the first quarter of 2018.

Five years ago, Chugg established Chugg Music, an independent label and management company handling Australian artists. The indie label has seen major success over the years via Brisbane-based band Sheppard, who are fast becoming one of the world’s best young pop bands. Responsible for global breakout anthem ‘Geronimo’, the first two singles from the band’s sophomore album Watching The Sky have achieved Gold and Platinum status respectively in Australia, with second single ‘Coming Home’ reacting in over thirty territories worldwide.


Dr Bill Anseline

Event Medicine Specialist

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Dr. Bill Anseline, a longstanding, trusted medical practitioner in Queensland, Australia, graduated from Newcastle University in 1991 with Bachelor of Science, Bachelor of Medical Science and Bachelor of Medicine degrees. Today, he practises a number of subspecialties and he has developed exceptional competencies in teaching, training and general practitioner-led primary care research.

Prior to graduating from medical school, “Dr. Bill” supported himself by working as a bodyguard in the security and entertainment industries. As a result, he forged strong relationships with music, movie and sporting promoters as well as production teams and many of the stars, athletes and entertainment principals whom he protected. Later, having finished his medical training, he brought a value-added “medico” component to his security work, a unique dynamic that gave new meaning to the traditional “bodyguard” role. In turn, for the past quarter century, Dr. Bill has routinely provided medical and/or security services to most major artists, acts or live entertainment events that have toured throughout Australia and New Zealand. Now teaming with other Event Medicine (EVM) experts worldwide and leading an evolving global EVM physician alliance, he has been the primary steward of a concept of “global entertainment medicine” for tour promoters and those they support.

David Dean

Hostile Entertainment, David Dean Events

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David Dean has owned and run music entertainment businesses Hostile Entertainment since 2002 and David Dean Events since 2017. David is the Sunshine Coast’s leading booking agent, publicist and promoter and works with local, national, and international original artists and bands. David also works with covers acts and bands as well as DJs and is involved in the organisation, running and promotion of all different styles of music festivals around South East Queensland.

An enthusiastic promoter of all things music, David has organised many Queensland tours for interstate acts, successfully promoted and/or booked large international and national acts on the Sunshine Coast, Brisbane and the Gold Coast. David also provides business consulting, publicity for bands and releases as well as venues, gigs and events around South East Queensland.

Trina Massey

Program Manager Association of Artist Managers (AAM)

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Trina Massey is an arts professional with a diverse range of expertise across the contemporary music industry. Initially starting her career as a venue booker, Trina diversified into artist management, event management and in 2012 founded indie record label ‘Smack Face Records’.

In 2015 Trina become the producer for QMusic’s Queensland Music Awards (QMAs) before joining the organisation full-time as the Program Manager. During her two years with QMusic, Trina specialised in strategy and performance for key projects including Industry Connect, BIGSOUND, Little BIGSOUND and the QMAs.

An avid vinyl collector, Trina can be spotted most weekends playing tunes across Brisbane under her DJ alias DJ BLACK AMEX.


Scott Maughan

Principal Accountant and Tax Agent, Line Check Accounting

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Scott is a rock’n’roll accountant with more than 20 years’ experience in accounting, and 15 years’ experience in the Australian arts sector.

Graduating from QUT in 2000, Scott honed his accounting skills in chartered firms and small businesses, before moving to Secret Service, the music services company, where he worked for six years.

In 2010, Scott decided to go out on his own, setting up what is now Line Check Accounting, providing taxation and accounting services to a wide variety of clients, from recognised bands and musicians, to primary producers, small businesses, and sole traders.

Scott was on the board of QMusic for six years, has taught at JMC Academy, and now currently works with Amplifier Music, Busby Marou, Confidence Man, Footstomp Music, The Jungle Giants, and Tia Gostelow, as well as a number of up and coming local and Australian acts and music management companies.



Kellie Lloyd

APRA AMCOS Members Rep, Solo artist, Screamfeeder

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Kellie Lloyd is bass player, singer and co-songwriter in Brisbane Screamfeeder guitarist in Majestic Horses and Deafcult, an established self-releasing solo artist, a music video director/producer/editor and freelancer in the music industry.

Kellie has worked with Q Music and Bigsound, Falls Festival, Laneway Festival and QLD Music Festival and taught at JMC academy and tutored at QUT creative industries music industry subjects. 

Currently Kellie works for APRA AMCOS as Writer Services representative, bringing all her experience into the one role.

Howard Freeman

Production Manager

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Howard Freeman is one of Australian live music’s great survivors, an industry veteran who has spent more than 50 years in the game and still attacks his job with vigour.

He’s spent time on stage with rock royalty such as Billy Thorpe, Tex Perkins and Nick Cave, but he is probably not a name you know. Mr Freeman is a roadie, part of the indispensable crew that makes the show happen, setting up smoothly each night and then packing up when it’s over.

In the 1960’s Howard was launched into his career working for the family business on the door of venues his father ran. During the 1970s and 1980s Howard worked as both a Tour or Production Manager for bands such as Sherbet and Dragon, who initially toured Australia and New Zealand venues, and gradually progressed to world tours.

From the 1980s, and into the 1990s he toured with numerous artists including INXS, Jimmy Barnes, AC/DC, Eminem, Ice Cube, Midnight Oil, Prince and The Rolling Stones to name a few, and was the Production Manager for Big Day Out for 20 years.

Over the course of his career, Howard spent 45 years on the road, was in charge of production budgets of up to $6.5million and the total patronage of events he managed equated to over 11 million attendees.

Most roadies do it because they love it, Howard says, but it’s a precarious line of work, and he has seen so many ‘fall by the wayside” since he started working on stage doors in 1965 aged 14.

“It’s a life where you’ve got to push yourself and reinvent yourself and carry your can and dig a hole if you have to, to survive…[or] you become a statistic,” he says.


Shannon Ward

Production Manager

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Shannon has worked in various departments of the entertainment industry for over 20 years.

Her career started with Perth Entertainment Centre and production company Concert and Corporate Productions in Perth. She then moved onto a freelance career where spent 12 years touring with various Australian Festivals like Big Day Out, Soundwave, Good Vibrations and National and International Artists like Rolling Stones, Steve Earle, The Offspring, Paul Kelly, Angus and Julia Stone and many others.

Her roles varied from tour and production manager, site manager, promoter rep, lighting designer and operator.

This versatility has given her a unique set of skills which has ensured she has always been sort after and employed.

With a client focused attitude and with a passion for logistics she is a successful and respected figure in the entertainment industry.


Andrea Smith

Applause Genie

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Andrea Smith is an icon of the Queensland music industry. She has worked in various roles including venue, event and artist manager, music business educator and grant writer. Andrea started working in the music industry quite by chance, running the iconic original music venue The Orient Hotel and nurturing acts and musicians such as Powderfinger, Screamfeeder, Custard and Regurgitator.

Her 20 years and counting as a music business educator has seen a heap of graduates all over the world doing music as a business including well-known artists such as multiple Queensland Music award winning 8 Ball Aitken, Jen Boyce – Ball Park Music, and award-winning composer Donna Dyson and staff at APRA AMCOS, Splendour in the Grass, Dew Process, Secret Service The Old Museum and more.

Andrea has a passion for helping performing, visual and craft artists become more sustainable as a business. She is works as a Success Strategist for Creatives at Applause Genie, managing mentoring sessions, creative business events and grant writing services. She is currently writing a book on copyright for small business.

Stuart Coupe

Laughing Outlaw Records and Management, Australian Music Journalist and Author

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Stuart Coupe is an author, music commentator, independent artist publicist and radio broadcaster who has been involved with music all his life. Amongst the books he has written, edited or collaborated on are The New Music (1980), The New Rock ‘n’ Roll (1983), The Promoters (2003), Gudinski (2015), Tex (2017) and Roadies (2018).


Sophie Kirov

Touring Operations at Down The Highway

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Francesca de Valance

Founder of I Heart Songwriting Club

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Francesca de Valence is an Australian artist, award-winning songwriter, international speaker and coach, and founder of I Heart Songwriting Club; helping emerging singer-songwriters inspire their way to success in a music career they love. She has been acknowledged by the Los Angeles Music Awards with an International Songwriter of the Year Award and also holds an Australian Songwriting Award. Francesca has supported artists including Jimmy Webb, her music can be heard on ABC radio around Australia, and she performs regularly in Australia and Paris.

Francesca has a Masters in Music and has taught at the Queensland Conservatorium of Music, Griffith University. She is an in-demand speaker in areas of songwriting and creative and personal development (BIGSOUND, WAMCON, IMRO), facilitates songwriting workshops nationally and internationally for songwriters of all levels (QUT, WAAPA, QMusic) and has delivered successful long-term creative and songwriting development programs (MusicACT, Big Sky Girls). Francesca has just returned from a speaking tour around Ireland in April 2019 and made an appearance at SXSW in March.


Lucius Borich


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Lucius has been playing music since the age of 3. He was given his first drum kit by two of Australia’s best known drummers from the
70’s, Keith Barber and Johnny Dick. Lucius’s dad’s band at the time was The Party Boys, with guest stars Doane Perry (Jethro Tull) and
Richard Clapton, who invited young Lucius to play with them.

At age 14, Lucius was given the opportunity to perform and tour around Australia with the Kevin Borich Express for a year. Shortly
after, he left school and decided to pursue drumming full-time. He was then called upon by ex members Mark Evans (AC/DC) and
Mick Cox (Rose Tattoo), to join a Rolling Stones cover band, the Rolling Clones. They toured for a year and a half throughout
Australia and New Zealand, and for the next three years, Lucius continued to play with other bands. This experience gave Lucius a
reputation as one of Australia’s finest and flexible up and coming drummers.

Moving forward & best known for bands such as COG & JUICE his music career was to expand.

Juice formed in 1991/2019 on going. Juice have released 3 albums & 1 E.P. ARIA Music Awards of 1994, their debut ep “Moving On”
was nominated for an ARIA award for Best Independent Release. Album “Wine Of Life” through Polydor Records peaked in the top 50
on the ARIA charts. Juice was to tour Australia supporting top acts such as INXS / Hoodoo Gurus /Radiohead / The Tea Party /
Screaming Jets to name a few.

In 1998, Lucius formed another project COG. Moving to the U.S Lucius started writing on guitar & bass, recording demos for what
was to become the foundations of Cog’s music & style. They grabbed a breakthrough gig just before the release of Just Visiting Part 1, supporting System of a Down at the Hordern Pavilion.

Shortly afterwards, the band performed main stage tour playing on the Pyramid Rock Festival, BIG DAY OUT across Australia.
The album was released in Australia in April 2005, to a debut of No. 19 in the ARIA Charts, and a No. 1 debut in the Australian Independent Recordings (AIR) album charts. The New Normal was one of the nominees for the 2005 Triple J J Award. 

In April 2008, Lucius was featured in Australian drum magazine “Drumscene” as the feature cover story. 2008/20018, he was invited
twice to play on the Drumscene Live Tour featuring some of the world’s most amazing and unique drummers. He performed around

Continuing with his projects COG & Juice, Lucius is enjoying creating, writing, touring over seas & around Australia as well as
playing in other projects plus drum teaching. Lucius also runs his recording Studio101 in Byron Bay NSW producing, engineering,
mixing artist & bands.

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